One in Three New Hires Quit Within 90 Days  

October 14, 2025
Lukas Vanterpool

Congratulations. The interview went well, your ideal candidate accepted the offer, and you’re ready to celebrate another successful hire.  

But, and it’s a BIG but, according to Employee Cycle research, 33% of new hires quit within their first 90 days, with 17% leaving within just 30 days. 

Why? It comes down to poor onboarding and only paying lip service to the values you advertised during recruitment, once the new hire has accepted the offer.  

These first 90 days are a critical time for you to make a strong impression on your new hire and demonstrate the values you boasted about during the interview process, and they felt aligned to as a new employee.  

Values Integration Starts Immediately 

Your onboarding process should begin the moment an offer is accepted not when your new hire turns up to the office on day one. Research shows that 82% of new hire retention improvement comes from strong preboarding, that critical period between acceptance and start date. 

This is where values integration becomes essential. If you used a values-based recruitment strategy (and you should have), now you must deliver on those promises.  

According to 2025 onboarding research from SHRM, 69% of employees are more likely to stay with a company for three years if they experience great onboarding – and the difference between “great” and “adequate” onboarding? Values that aren’t just discussed, they’re demonstrated. 

The Technology Advantage 

2025 onboarding statistics show that 43% of employees prefer digital onboarding processes, and video onboarding increases information retention by 67%.  

But technology should enhance, not replace, human connection around values. Use digital tools to streamline administrative tasks, freeing managers to focus on meaningful conversations about how values show up in daily work. This is especially important for hybrid and remote workers in your organization. 

The Bottom Line 

Brilliant values integration throughout onboarding is the difference between a new hire who becomes a long-term contributor and one who joins the 33% leaving within 90 days. 

Consider preboarding strategy development, values-based onboarding curriculum design, manager training on values integration, recognition program development, and ongoing measurement and refinement. 

The result? Organizations that live their values from day one build stronger cultures, reduce early turnover, and create the employer brand that attracts top talent in an increasingly competitive market. 

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About The Author

Lukas Vanterpool

I started The Sterling Choice with Gareth Whyatt back in August 2013. We’ve always remained true to ourselves and what it is we’re trying to achieve – A great company with great people and great results! This journey never stops, we are always finding ways to support our colleagues and make sure they leave every day feeling fulfilled.

Over the years I’ve always been asked “what’s your USP??, what makes you different from all the other agencies??”. That’s an easy one for me to answer – “Our culture makes our business and our people make our culture”
With deep recruitment expertise across multiple industries, our in-house team serves leading organisations internationally.
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