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Peterborough recruitment firm to donate final quarter profits to local food banks

July 3, 2024
Lukas Vanterpool

Food poverty is a topic close to our hearts, so this year we decided to put our money where our mouth is.


Peterborough recruitment specialists, The Sterling Choice, will donate its entire profit share from the final quarter of 2022 to help feed local people in need. 

The Sterling Choice will donate over 10% of its final quarter’s profits to The Trussel Trust, a national charity that supports a nationwide network of food banks across the country, including Peterborough. 

Selfless employees at the recruitment firm unanimously agreed to donate the company’s final profit share to the charity. This generous donation will go a long way in helping the rising number of Peterborough residents who rely on foodbanks to feed themselves and their families.  

The company actively supports ongoing charitable initiatives within the Peterborough area and co-founder, Lukas Vanterpool is passionate about helping under-privileged families. The father-of–three has previously spoken openly about how manufacturers and retailers could and should be doing more to divert ‘waste’ products to food banks or services that provide lifelines for families that simply don’t have enough to eat.  

Lukas said, “The UK’s food poverty rate is among the highest in Europe and recent statistics from the government reported that 4.2 million people and 9% of all children lived in food poverty between 2020-2021. The current cost of living crisis is only exacerbating this issue within Peterborough and across the country.  

As a father and life-long Peterborough citizen, I can’t stand by and do nothing. I’m so proud of the team at The Sterling Choice who agreed, without hesitation, to divert our final quarter profit share to those in our area that need it the most.” 

Gareth Whyatt, co-founder of The Sterling Choice hopes the donation will also encourage other local businesses to donate funds or surplus food to Peterborough’s foodbanks.  

He said, “Businesses might be surprised as to just how much they can do to help the hungry in Peterborough. Aside from monetary donations, businesses could be diverting their left over produce to those that really need it, rather than simply tossing it in the bin. They can sponsor or donate equipment to help the day to day running of these vital foodbanks or run food drives and collections at their offices.  

We urge all local business to consider what action they can take to support these vital services, especially at this time of year.” 

There are four foodbank locations within the wider Peterborough area – at the Holy Spirit Church in Bretton, Dogsthorpe Methodist Church, Christ the Servant King Church in Hampton and the Salvation Army location on Bourges Boulevard.  

For further information about how your business can support Peterborough’s foodbanks, visit www.peterborough.foodbank.org.uk. 

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About The Author

Lukas Vanterpool

I started The Sterling Choice with Gareth Whyatt back in August 2013. We’ve always remained true to ourselves and what it is we’re trying to achieve – A great company with great people and great results! This journey never stops, we are always finding ways to support our colleagues and make sure they leave every day feeling fulfilled.

Over the years I’ve always been asked “what’s your USP??, what makes you different from all the other agencies??”. That’s an easy one for me to answer – “Our culture makes our business and our people make our culture”

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